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With the slogan "Dedicated to those dodgin' the rain and Bullets" the British streetwear brand Gio Goi was launched in 1989. The label of the Donelly brothers has its roots in the Manchester music scene of the early nineties. In the late 1980s, Manchester duo Christopher and Anthony, known for their role in the UK's biggest raves scene, began selling T-shirts in Manchester clubs and gradually established the now famous British streetwear brand. The new collections of Gio Goi, allow the label to return to the shelves in style with a selection of high quality garments.