Casual Couture for Germany!

The history of casual couture officially begins in autumn 2015. But it actually goes much further, back to the 60s, 70s and 80s. Right in the middle of the heyday of British subcultures. Because the history of casual couture is inseparably linked to the history of the English football casuals. In the beautiful Hanseatic city of Hamburg, a meeting point, if not the meeting point, for like-minded people and the curious is being created. The location could hardly have been chosen more appropriately, as it was mostly from Hamburg that those subcultures originating in England once made their way into Germany. In keeping with this history, we moved into the former "Halber Liter" pub, a place steeped in history in Hamburg. Our current premises with the flair of an old British pub and the surrounding Großneumarkt were filming locations for the British cult series "Auf Wiedersehen Pet". In keeping with the tradition of the series, which is actually set in Düsseldorf, we operated another shop in the capital of North Rhine-Westphalia from 2016 to 2019.

Today, we are proud of the appreciation and trust of our customers, because they are a significant part of the identity of Casual Couture and an incentive for us to continue to develop.

This identity and the will to evolve and our aspiration are shaped by providing our customers with a one-stop shop for unique brands and styles, in high quality.

Casual Couture mainly features those cult brands that have shaped the image of the English stadium stands for decades. Those brands that today give their own subculture its very own expression. A subculture that is not defined by music, but by fashion, so-called clobber and a love of football.

Starting with trainers/sneakers from iconic shoe brands like adidas Originals, Diadora, Saucony, Gola and New Balance. Through jackets and apparel from C.P. Company, Barbour, Lyle & Scott, Paul & Shark, Ben Sherman, Lacoste, Sergio Tacchini and ellesse.

We complement this extensive range with brands that stem from the spirit of the casual lifestyle and have been significantly influenced by this culture, such as Weekend Offender, Peaceful Hooligan, 80s Casuals and Old School FC.

In line with our own standards, we enrich this range with brands that place a high value on quality and high-end clothing. For some of these brands, we serve as an entry point into the world of casual subculture and make them accessible to a new audience. Be it the durable German-made Blaumann jeans, "Made in Italy" jackets by Manifattura Ceccarelli, or boots by Astorflex and shirts from Portuguese Flannel.

We also carry a wide range of brands that focus on a unique combination of style, functionality and innovation. Among others, wallets by Secrid and Hunterson, gloves by Pearlwood, writing instruments by Ystudio or knives by Opinel.

In addition to fashion, functionality, durability and ecological understanding also play a primary role in some of the brands we offer. First and foremost, patagonia is mentioned here. But also the backpacks by Ykra and Aevor are in no way inferior in terms of sustainability and environmental awareness.